The Activated Woman Method™

The 12-Week Metabolic, Hormonal & High-Performance Transformation

For women in midlife who are done settling for exhausted, inflamed, and invisible

and are ready to become her: the wise, activated version of themselves who has everything she needs.

Enrollment Is Now Open $3,997 or 3 payments of $1,465 Have an exclusive discount code? You'll be able to apply it at checkout.
Yes! I'm Ready to Become ActivatedClick here to claim this pricing

Join many women, just like you, who have reclaimed their energy, metabolism, and identity in midlife.

Watch This First

Kellie Lupsha & Heidi Iratcabal, ND, IFMCP walk you through everything you need to know.

What is The Activated Woman Method™?

The Activated Woman Method™ is a 12-week online program for women in perimenopause, menopause and post-menopause who feel exhausted, foggy and stuck despite doing "all the right things." Co-created by high-performance health coach Kellie Lupsha, MPT, and naturopath Heidi Iratcabal, ND, IFMCP, it works across five pillars: metabolic function, hormonal balance, gut health, sleep and high-performance identity.

Enrollment is $3,997, or 3 payments of $1,465, with lifetime access to the materials and a 30-day satisfaction guarantee.

Does This Sound Like You?

You're doing "all the right things," and still feeling stuck.

You eat well. You exercise. You're taking the supplements, hormones & maybe dabbled in peptides. And yet…

  • You wake up exhausted no matter how much sleep you get and you can't remember the last time you actually felt rested.
  • Your metabolism feels broken. The weight keeps creeping on, especially around your middle, no matter what you do.
  • Brain fog is your new normal. You forget words, lose focus mid-sentence, and wonder if you're just "getting old."
  • Your hormones feel completely out of control, mood swings, irregular cycles, anxiety that comes out of nowhere.
  • You've been told your labs are "normal" but you know something is off. You don't feel like yourself.
  • You've lost your edge. The drive, the passion, the sense of who you are, she seems like a distant memory.
  • You're doing so much for everyone else, there's nothing left for you. Your health is the last thing on the list.
If you nodded yes to even one of these, you're not broken. You're under-activated. And that's about to change.
Imagine This Instead…

What life looks like on the other side.

Picture waking up 12 weeks from now and…

  • Waking up before your alarm refreshed, clear-headed, and genuinely excited for your day.
  • Watching the inflammation in your body calm down, the weight begin to shift, and your clothes fitting differently.
  • Knowing exactly what your body needs and having the tools to give it to you, without obsession or restriction.
  • Thinking clearly, speaking confidently, and feeling the mental sharpness you thought was gone for good.
  • Your hormones working WITH you. Moods steady. Energy consistent. That unpredictable chaos gone.
  • Feeling like YOURSELF again...alive, vibrant, and activated in your body, your work, your relationships.
  • Having a sustainable system that doesn't require perfection, just intention.
Yes! This Is What I Want$3,997 or 3 × $1,465
Introducing

The Activated Woman Method™

A 12-Week Science-Backed System for Metabolic Reset, Hormonal Balance & High-Performance Living

Designed by Kellie Lupsha & Heidi Iratcabal, ND, IFMCP

The Activated Woman Method™ is not another diet. It's not a hormone protocol that treats your body like a broken machine. It's not a wellness trend.

It's a complete 12-week system built on the intersection of functional medicine, high-performance health, and the mindset of a woman who refuses to settle for less than thriving. It starts with your identity, not your to-do list: who you decide to become drives everything else.

This method was built on five foundational pillars, because sustainable transformation requires addressing ALL the root causes at once:

1
ActivationTurning on cellular energy, mitochondrial function, and your body's innate intelligence
2
OptimizationDialing in metabolic flexibility, hormonal rhythm, and personalized nutrition
3
RestorationSleep science, nervous system healing, adrenal recovery, and deep cellular repair
4
AmplificationBuilding unstoppable energy, performance habits, and a body that works FOR you
5
ElevationStepping into your full identity as an Activated Woman in health, business, and life

This is your complete transformation framework. And it works.

Real Women. Real Results.
"I debated the program for over a year while I continued to suffer in silence with no direction for healing. Over the years I saw numerous specialist who couldn't provide answers...they only prescribed meds that made me worse. I felf defeated, misunderstood and was losing hope. I was experiencing symptoms of fatigue, histamine intolerance, anxiety, lack of concentration, weight issues, and skin inflammation just to name a few. Deciding to work with Dr. Heidi was the best decision, I wish I would have made sooner. She helped me understand the root cause of my health concerns and provided tools, education and encouragment I so desperately needed in order to get better. I finally felt understood."Lauren, Marketing Executive/52/Dallas, TX
"I've always jumped from fad to fad, hopingit would be the fix for me in my health journey, especially when it comes to my weight. I was so wrong. I need foundational support, accountability and someone to show me the path and support modifications. Kellie and Dr. Heidi have a special gift of connecting that empowered me to want to make the real changes for myself. After I saw my blood work and genetics, I was able to customize my nutrition and exercise for me. I had both emotional relief along with the changes in body composition. I now have lifestyle habits instead of looking for the next 'thing'."Levilyn, Day Trader/54/Orange County, CA
"This program has been such a gift in my health journey. It has helped me better understand nutrition, movement, sleep, gut health, and what healthy aging actually looks like in a way that feels practical and empowering. As a retired teacher, I deeply appreciate a program that educates women and helps them truly understand why their health matters instead of simply telling them what to do. The science-based education, guidance, and supportive community of women committed to living healthier, more vibrant lives has been incredibly meaningful. I feel more informed, empowered, and proactive about my health than ever before and would highly recommend this program to any woman who wants to take control of her health and age with more energy, confidence, and vitality."Brenda, Retired Teacher/60/Boise, ID
The Deets: Everything Inside

Here's what you get when you join:

The 12-Week Activated Woman Method™ Program

Guided by Kellie & Heidi through 4 phases of transformation

  • Live Weekly Training Modules with functional medicine science AND high-performance mindset
  • Actionable protocols for each pillar: nutrition, hormones, sleep, stress, and identity
  • A comprehensive blood work lab guide and your full metabolic and hormonal assessment
  • 4 weeks of continuous glucose monitoring
  • Daily and weekly rituals: how to start your morning, how to close your day, plus weekly guided meditations
  • The Systems Over Symptoms™ Framework for root-cause healing that lasts
  • The Activation First™ Protocol: how to turn on your body's capacity to thrive, not just survive

Bonuses Included: Valued at $1,682+

Everything you need to accelerate your results from Day 1

  • The Activated Woman App™: your daily and weekly check-in, just 2 minutes morning and night, to help you embody your new identity for all 12 weeks ($197 value)
  • The Activated Woman Protein Playbook™: 24 metabolism-supporting recipes + complete protein guide ($97 value)
  • The Longevity Peptide Guide: the woman's longevity guide to peptides for hormonal health, cellular repair and longevity ($297 value)
  • The Energy Upgrade Challenge: 7-day activation protocol to jumpstart your results from Day 1 ($97 value)
  • Private Community Access: connect with your cohort, get support, share wins ($197 value)
  • Weekly Live Q&A Calls with Kellie & Heidi for the duration of the program ($499+ value)
  • Discounted Access to The Activated Women's Circle™: our ongoing community for women who refuse to plateau ($297+ value)

Total Value: $5,679+

Your Investment: $3,997 (or 3 × $1,465)

Have an exclusive discount code? You'll be able to apply it at checkout.

I Want In! Enroll TodayClick here to get started
The 12-Week Journey

Your complete roadmap to becoming her.

Phase 1: Activate (Weeks 1–3)

Identity, Cellular & Metabolic Foundation

Week 1: Activation First, Becoming Her. The identity shift of becoming her: journaling, presence work, and coming to your senses. Your metabolic and symptom intake opens this week, with a lab guide for your baseline blood work. The Activated Woman App launches too, 2 minutes morning and night for all 12 weeks.
Week 2: Cellular Health & Blood Sugar Mastery. How your cells respond to input: oxidative stress, inflammation, and mitochondrial function, plus breathwork and the blood sugar to hormone connection behind your fatigue, weight, and mood.
Week 3: Metabolic Health Deep Dive. A full metabolic health lesson and your personalized assessment, plus an honest conversation on GLP-1 medications and where they do and don't fit inside a root-cause approach. Your 4 weeks of glucose monitoring begins this week.

Phase 2: Optimize (Weeks 4–6)

Mindset, Kitchen & Muscle

Week 4: Coaching, Closing the Tabs. Closing the open tabs in your brain and freeing yourself from expectation, plus the real midlife stressors, caregiving, launching kids, career pressure, named directly.
Week 5: The Kitchen as Part of Your Protocol. How to shop, prep, and align your kitchen around gut-supportive, anti-inflammatory eating, plus a short lesson on alcohol's impact on midlife hormones, sleep, and hot flashes.
Week 6: Muscle Is Your Metabolic Engine. Protein requirements and why women this age need to build, not just preserve, muscle, plus bone density and osteoporosis prevention, and a look at menopause-related joint pain.

Phase 3: Restore (Weeks 7–9)

Sleep, Gut, Hormones & Brain

Week 7: Recovery, Rest & Sleep Architecture. Your adrenals, your sleep-wake cycle, and a full map of your HPA axis and cortisol response.
Week 8: The Gut-Brain-Hormone Connection. Your gut as your second brain, and how your microbiome regulates estrogen, neurotransmitters, and immune function.
Week 9: Hormone Intelligence, Cognitive Health & Cardiovascular Risk. Your full hormonal landscape and honest MHT/HRT education, bioidentical vs. synthetic, patch vs. oral, so you can have an informed conversation with your own prescriber. Genitourinary health, rarely discussed anywhere, plus brain fog, cognitive health, and the cardiovascular screening every midlife woman needs.

Phase 4: Elevate (Weeks 10–12)

Your Data, Precision Tools & Identity

Week 10: Your Data, Your Blueprint. A comprehensive blood work deep dive, now that you're reading your labs in context, plus a condensed High-Performance Habits lesson on daily systems and morning activation.
Week 11: Amplify, Precision Tools. Red light therapy, activation products, peptides, PEMF, and more, introduced now that you understand your own labs and body.
Week 12: Identity Elevation, Who Have You Become. Full-circle becoming her: boundaries and leadership work, integration, celebration, and your personalized blueprint for what's next.
Your Guides

Meet Your Co-Creators

Kellie Lupsha

High-Performance Health & Mindset Coach | Host, Thriving in Midlife | Founder, Activation First™ & Systems Over Symptoms™

Kellie Lupsha has spent years at the intersection of high-performance, health optimization, and the unmistakable experience of midlife transformation. As a certified high-performance health and mindset coach, she has worked with women across the country who are done being told that exhaustion, weight gain, and brain fog are just "part of getting older."

She is the host of the Thriving in Midlife podcast and the founder of two proprietary frameworks: Activation First™ a methodology that turns on your body's innate capacity for energy and vitality and Systems Over Symptoms™, a root-cause approach to sustainable health that goes far beyond symptom management.

Kellie's approach is unapologetically whole-person. She believes that when a woman optimizes her health, she doesn't just feel better, she performs better, leads better, and lives more fully. The Activated Woman Method™ is her life's work made accessible.

Heidi Iratcabal, ND, IFMCP

Naturopath | Certified IFM Practitioner | CEO, The Science of Thriving

Heidi Iratcabal is a licensed Naturopath and a Certified Practitioner of the Institute for Functional Medicine (IFMCP). As the CEO of The Science of Thriving, she brings the clinical precision of functional medicine directly to the women who need it most, those who have been dismissed by conventional medicine and told their labs are "normal" despite feeling anything but.

Heidi specializes in hormonal health, metabolic function, gut restoration, and cutting-edge longevity protocols including peptide therapy. She believes that every woman deserves access to the same quality of clinical care available to elite athletes and executives and she's built her practice around making that a reality.

Together with Kellie, she co-leads The Activated Women's Circle™ and brings her deep clinical expertise to every week of this program. When you enroll in The Activated Woman Method™, you're not just getting a protocol, you're getting a naturopathic doctor in your corner.

More Wins From Our Community
"I didn't even realize my energy was so low, I'd been living with it for so long. My friends now call me the energizer bunny."Shelley
"I was chasing more hormones and finally realized it was terrain blocking the utilization. I finally feel like myself again."Jennifer
"I love being a part of Dr. Heidi and Kellie's program. It is literally functional medicine and wellness coaching all in one place. We are all so blessed."Laura
This Is For You If…

The Activated Woman Method™ is for the woman who…

  • Is 40+ and noticing her body no longer responds to what used to work
  • Has been told her labs are "normal" but knows something is deeply off
  • Is tired of band-aid solutions and wants to heal the ROOT cause
  • Wants science-backed guidance, not generic wellness advice
  • Is ready to invest in her health, her energy, and her future
  • Refuses to accept "just get older gracefully" as an answer
This is NOT for women looking for a quick fix, a magic pill, or a crash diet.
This is for the woman who knows she deserves a REAL transformation and is ready to do the work.
Choose Your Enrollment Option

Two ways to enroll, choose what works for you.

Pay in Full

$3,997

One-time payment

Payment Plan

3 × $1,465

Billed monthly for 3 months

Have an exclusive discount code? You'll be able to apply it at checkout.

YES! I'm Ready to Become ActivatedClick here to claim your spot now

30-Day Satisfaction Guarantee

Do the work, follow the protocols, and if you are not satisfied within the first 30 days, reach out to our team and we will make it right. We stand behind this method completely.

Frequently Asked Questions

Got questions? We've got answers.

How is The Activated Woman Method™ different from other programs I've tried?
Most programs address one thing: diet, or exercise, or hormones. The Activated Woman Method™ works across all five pillars simultaneously: metabolic function, hormonal balance, gut health, sleep science, and high-performance identity. This is a complete system built for the complexity of a woman's physiology in midlife, co-created by a high-performance coach AND a licensed naturopathic doctor who is a Certified Practitioner of the Institute for Functional Medicine. The combination is rare. The results are real.
I don't have a lot of time. Is this realistic for busy women?
Absolutely. The protocols are designed for integration into real life, not perfection. You'll need approximately 2–3 hours per week for learning, plus daily habits that take 15–30 minutes. The Systems Over Symptoms™ Framework is specifically built for high-achieving women who cannot afford to overhaul their entire lives, just optimize what matters most.
Do I need to work with my own doctor or get labs done?
We provide a comprehensive lab guide that helps you have productive conversations with your physician. Heidi walks you through exactly what to ask for and how to interpret your results. While we cannot provide individual medical advice, we give you the knowledge to be your own best advocate.
I'm in perimenopause / menopause. Is this for me?
Yes. This program was designed with perimenopause, menopause, and post-menopause in mind. The hormonal protocols, metabolic strategies, and identity work are specifically calibrated for the hormonal landscape of midlife. This is where most programs fall short, and where The Activated Woman Method™ shines.
What if I have a chronic health condition or am already working with a doctor?
This program is complementary to, not a replacement for, your existing care. Many participants work with physicians alongside the program and find that the knowledge they gain here makes those conversations significantly more productive. Please consult your healthcare provider before beginning any new health program.
What happens after the 12 weeks?
You will have lifetime access to the program materials. You'll also receive a discounted offer to join The Activated Women's Circle™, our ongoing monthly community where Kellie and Heidi continue to support members with new content, live Q&As, and an incredible community of women choosing to thrive. Once you're activated, you don't go back.
What's the difference between The Activated Woman Method™ and The Activated Women's Circle™?
The Activated Woman Method™ is a structured 12-week program ($3,997) that takes you through all five pillars step by step, with lifetime access to the materials. The Activated Women's Circle™ is our ongoing monthly membership ($149 a month), where Kellie and Heidi continue to support members with live sessions, new content and community. Method graduates receive a discounted offer to join the Circle.
Who created The Activated Woman Method™, and what are their credentials?
Heidi Iratcabal, ND, IFMCP, is a licensed naturopath, a Certified Practitioner of the Institute for Functional Medicine, and CEO of The Science of Thriving. She specializes in hormonal health, metabolic function, gut restoration and longevity protocols. Kellie Lupsha, MPT, is a certified high-performance health and mindset coach, host of the Thriving in Midlife podcast, and founder of the Activation First™ and Systems Over Symptoms™ frameworks.
What if I'm not sure this is the right program for me?
Ask yourself this: Are you done feeling like a lesser version of yourself? Are you ready to stop guessing and start knowing what your body actually needs? If yes, this is for you. We're confident enough in this method to back it with a 30-day satisfaction guarantee. You have nothing to lose, and everything to gain.

The woman you're becoming is waiting.

She's activated. She's thriving. She's you.

Join The Activated Woman Method™ today.

$3,997 Pay in Full or 3 × $1,465

YES! I'm Ready to Become ActivatedClick here to claim your spot now

Questions? Email us at [email protected]

© 2026 The Activated Woman Method™ | All Rights Reserved

Privacy Policy  |  Terms & Conditions