Finally, What You've Been Looking For
Concierge Functional Medicine & Personalized Health & Wellness Coaching for a Fraction of the Price
Functional Medicine · Activation · Community · Leadership
Inside the membership, we bring together science-backed protocols, natural healing tools, and the support of seasoned clinicians to finally help you get real answers and results.
Does This Sound Familiar...
Fed up with feeling tired, inflamed, bloated, and out of sync, even though you're "doing all the right things"
Struggling with weight gain that won't budge, even when you're watching what you eat and watching your blood sugar
Waking up at 3 a.m. and can't fall back asleep, then dragging through your day
Sensing that your hormones are off, but you're not getting clear answers or real support
Living with a cloudy brain, misplacing your keys, forgetting names, and not having the focus you used to
Wanting to feel sexy, strong, and sharp again, in both your body and your mind
Feeling stressed and anxious even though you're trying to journal and be more present
Looking for natural, non-pharmaceutical approaches that actually work
A high-achieving woman who takes care of everyone else, and knows it's finally time to prioritize you
Just fed up with conventional medicine, and even the cost of seeing specialists in alternative medicine
Afraid, and starting to believe "this is the best I can feel" or "it's in my family history, so I guess I'll struggle too"
Here's the truth:
With the constant stress of managing a busy life, the heavily processed food supply, environmental toxins, and misinformation about women's health, it's no wonder your body is out of balance and not communicating well. That disruption now shows up as fatigue, bloating, weight gain, poor focus, stress, and hormonal imbalances.
While symptoms like these are "common," they are NOT "normal."
Rather than accept the familiar narrative that "you're just getting older" or band-aid symptoms with pharmaceuticals, together we'll take a functional wellness approach to helping your body heal. Through specific education for women over 50, and the targeted frameworks of Activation First™ and Systems Over Symptoms™, we will help identify the root cause of your symptoms, rebalance your body, and build simple, effective routines for health, vitality, and longevity. You were born to thrive.
Not to mention, most exercise and diet plans are designed for men, and healthcare is only "sick-care." Who's helping you become the best and healthiest version of yourself? No one has, until now.
Why Work With Us...
We offer the best of both concierge functional medicine and personalized health & wellness coaching, starting you off with the five pillars of Activation First™, focused on Systems Over Symptoms™.
Dr. Heidi IratcabalND, IFMCP
From being a professional athlete, to becoming a naturopath and functional medicine practitioner, I know that our bodies are a miracle and are capable of healing. I guide women with answers to uncover what is really happening so you can feel better now. Unlike other practitioners, I bring my own experience, compassion, and science to find the root cause holding each individual back from thriving.
Kellie LupshaMPT, High Performance Health Coach
With over 30 years in healthcare, I've seen conventional medicine fail women over and over. Having a background as a physical therapist and high performance health coach, and now navigating midlife myself, I understand that caring for our own health is a challenge and can be overwhelming. Unlike most coaches, I "walk the talk." My goal is to be a role model for you, and to make aging fun and implementation easy.
Together, Heidi and I provide a unique community for personalized care, coaching, and accountability, with a tribe of women just like you cheering you on. This is a community unlike any other: we have fun while gaining specific education, actionable and easy implementation, coaching, follow-through, and ongoing evaluation.
It's living LIFE.With our background in wellness, natural medicine, and longevity, we are committed to helping women feel alive in health and life throughout their lifespan. With weekly meetups and support, you will progress to the aliveness you desire.
Dr. Heidi and Kellie
This Is Your People
Real women. Real community. Real results.
Here's How We Can Help...
Introducing
A Functional Wellness Membership for Women Over 50
Inside The Activated Women's Circle™, we bring together science-backed protocols, natural healing tools, and the support of seasoned clinicians to help you finally get real answers and results.
Whether you're struggling with stubborn weight, low energy, hormone imbalance, poor sleep, brain fog, or feeling like you've "lost yourself," this is your chance to take back control and feel like you again, or maybe even better than ever.
And the best part is you get to surround yourself with women just like you, who are seeking to feel alive again, live with vitality, and are willing to make the lifestyle changes to thrive.
Essential Topics With Specific Education Include
Foundations First
Six weeks to master the basics of better health, strengthening the core pillars that make everything else work better.
Mindset
Rewire limiting beliefs, reconnect to your purpose, and reclaim your identity as the CEO of your health.
Sleep
Reset your circadian rhythm, restore deep sleep, and wake up truly refreshed, not just caffeinated.
Nutrition
Simplify eating for energy and hormonal balance, so food works with your body instead of against it.
Movement
Discover the power of muscle-centric living: build strength, stability, and vitality for decades to come.
Stress & Burnout
Shift from survival mode to restoration mode through practical, science-based stress resilience tools.
Gut Health
Reset your microbiome, reduce inflammation, and build the foundation for immune and metabolic health.
Wellness Routines
Morning and evening routines tailored to you, designed to meet your unique health goals and lifestyle preferences.
Gut Health Assessment
Assessment is key in determining the health of your gut and microbiome, and where to start: the #1 place to begin your wellness plan.
Personalized Nutrition
Tailored meal plans designed by certified nutritionists to meet your unique health goals, dietary needs, and lifestyle, complete with shopping lists, hydration routines, and protein-intake targets.
Movement Is LIFE
A program everyone can feel good about. Our bodies were meant to move. We work with you to develop a fitness and movement routine that fits your schedule, interests, and biology.
Sleep Is Key
Establishing a sleep routine, both morning and night, is essential to hormone health, energy production, and optimizing your genes. We help you build routines you'll love.
Expert Guidance
Access to a team of expert wellness professionals offering advice and education on women's sexual health, menopause, fitness, mental health, breathwork, and holistic well-being.
Interactive Community
Join our vibrant online community inside The Activated Women's Circle™, where you can share experiences, get inspired, stay accountable, and stay motivated alongside like-minded women on their wellness journey.
Is This Right For You?
This Is For You If...
This Isn't For You If...
Some of the Biggest Questions Our Clients Come to Us With...
Q. Am I in menopause or perimenopause, and what does that mean for me?
Discussion and education on perimenopause and menopause with precision hormone balancing: functional testing for estrogen, progesterone, and testosterone; bioidentical hormone therapy or natural phytoestrogens; and lifestyle strategies to minimize symptoms (sleep, stress, movement).
Q. Why can't I lose weight no matter what I do, when the scale just won't budge?
Reframing mindset and beliefs around weight, weight loss, and weight management, then moving into a metabolic & hormonal reset: reversing insulin resistance through blood sugar balancing, and strength training & protein optimization for muscle retention.
Q. Why am I so tired all the time, even when I get 7 to 8 hours of sleep?
Establishing a sleep routine and protocol for optimal deep and REM sleep, then root-cause energy optimization: a comprehensive hormone panel (thyroid, cortisol, sex hormones), functional nutrition for mitochondrial support, and adrenal repair protocols (adaptogens, stress management, circadian rhythm reset).
Q. How can I stop feeling stressed, anxious, and overwhelmed, without relying on more medication?
Establishing mindfulness practices, time in nature, learning to reset, breathwork, and more, to balance the nervous system through a mind-body reset: GABA & serotonin support through nutrition, guided nervous system retraining (vagus nerve activation, breathwork), and functional medicine adaptogens for mood stabilization.
Q. Can I access your resources and support if I have a busy schedule?
Absolutely. Our platform is designed to be flexible, with resources like online replays, mobile-friendly recipes, and workout plans you can access anytime, anywhere. The community works easily, and you have access to Dr. Heidi and Kellie in the membership portal.
Q. Will this actually work for me?
If you show up and decide to implement the education provided, it works. We help you follow through with our LIFE plan: Learn, Implement, Follow-through, and Evaluate/Reassess. Life is a continuum; we meet everyone where they are. We are your guides to help you do the work to live an optimal life of extraordinary wellness.
Q. Are your wellness services suitable for people with specific medical conditions?
Yes. We take medical conditions into account when creating personalized nutrition and wellness plans, and discuss additional testing options as needed. We work closely with you to ensure all recommendations align with your health needs, and encourage you to become the CEO of your health. The speed of implementation matches the speed of your wellness desire and ability.
Q. How is this different from all the other programs I've tried?
This isn't a one-and-done program or a single consultation. This is a true community that builds longevity into every aspect of your life. Being part of a community of like-minded women is the #1 key to longevity. Now imagine: you have weekly concierge access to one of the leading naturopaths and functional medicine practitioners in the US, and weekly coaching with a high performance health coach. This is different.
How It Works
Three Simple Steps to Get Started
Join
Enroll in The Activated Women's Circle™ in just a few minutes.
Welcome Call
We personally onboard you so you know exactly where to start.
First Live Session
Meet Heidi and Kellie live and get your first real answers.
A monthly membership of concierge functional medicine and high performance coaching that will change your LIFE.
Membership
Twice-a-month functional wellness training, coaching, accountability, and Q&A, to help you continuously strive toward optimal health. Finally change your health and wellness for LIFE.
- We meet every other week with both Dr. Heidi Iratcabal and Kellie Lupsha to coach, mentor, and hold a monthly live Q&A. Value $2,000/mo
- Once-a-month Deep Dive with Dr. Heidi Iratcabal, plus Q&A. Value $350
- 6 Weeks to Better Health: a reset and recalibration to rebuild the foundation of your body. Value $499
- Coaching, mindset, inspiration, and accountability training. Value $1,000/mo
- Networking & collaboration with other incredible women. Honestly, priceless
- Access to the Ultimate Nutrition and Fitness Vault. Value $1,500
- Member discounts on lab testing, hormone testing, genetic testing, and more.
- Discounted private sessions: Dr. Heidi Iratcabal functional medicine appointments (normally $275, members $230) and Kellie Lupsha coaching (normally $250, members $150).
Program valued at over $4,000/month
Only $149/month
Cancel anytime. Month to month. No long-term contract.
Imagine a Future
"What if life looked like this?"
Imagine waking up with energy that lasts all day, with no more crashes and no more groggy mornings. Your skin glows, your clothes fit comfortably, and you're finally sleeping through the night. You feel light, clear, and calm, not anxious, bloated, or weighed down. You've got the tools and support to eat in a way that fuels you, move in ways that feel good, and live in flow with your body instead of fighting it.
You walk into a room with quiet confidence, not just because of how you look, but because of how grounded, strong, and deeply well you feel. You're playing pickleball, playing golf, traveling the world. You even find yourself playing with your grandkids and keeping up. You're no longer guessing about your health.
You're informed, empowered, and supported by a community of like-minded women and caring experts who are cheering you on every step of the way. You have now become the CEO of your health.
This is what's possible when you choose YOU and join The Activated Women's Circle™.
Testimonials
I debated going to Dr. Heidi for the better part of two years while I continued to suffer in silence with no direction for healing. Over the years I saw numerous specialists who couldn't provide answers. They only prescribed medications to treat my symptoms, which left me feeling worse. I felt defeated, misunderstood, and was losing hope that I would ever feel better. I was experiencing fatigue, histamine intolerance, anxiety, lack of concentration, weight loss, and skin inflammation, to name a few.
Deciding to work with Dr. Heidi was the best decision I've made, one I wish I'd made sooner. She helped me understand the root cause of my health concerns and gave me the tools, education, and encouragement I so desperately needed. I felt heard and understood in a way I never have by other physicians. I truly appreciate Dr. Heidi. She is perceptive and truly cares, and it shows.
Lauren
I've always jumped from fad to fad, hoping it would be the fix for me in my weight loss journey. I was so wrong. I needed accountability, inspiration, and someone to show me the way. Kellie has a special gift for connecting that empowered me to want to make changes for myself.
After I learned about my genes and began following a custom diet and exercise plan, I had both emotional relief and I was able to see the scale change. Now I have lifestyle habits instead of chasing the next "thing."
Levilyn
I've enjoyed not only the expert training and education, but the deep discussions and the community of these amazing women. I didn't realize how much I would enjoy this community and being with like-minded women. I would highly suggest, if you want to raise the bar on your health, being a part of this incredible community.
Maureen F.
I feel like I finally have a path, and I'm truly able to trust myself with moving forward in the journey. I don't feel like I've arrived in my health, but being with Heidi and Kellie has empowered me to take more control than I ever realized. Prior, I was giving my power away to all these other practitioners, and now I feel like I can own my health.
Charlene C.
As a nurse and a health coach, I know and teach health and wellness every day. But those of us in the field need our own mentors. Combining the leadership, personal development, and working on myself from the inside has not only supported my health, but helped me in my business too.
Laura B.
Joining this program has changed my life. Dr. Heidi and Kellie are incredibly educated, caring, supportive, and accessible. One of the biggest changes for me was how, when, and what I was eating. I didn't realize it was wrecking my hormones.
I was so frustrated before, and now I am learning how to improve my metabolic health and increase my longevity. I never thought I would be able to do this, so it is very exciting and empowering.
Vickie B.
Ready When You Are
Month to month. Cancel anytime. Your first live session is closer than you think.